Prof. Dr. Gert Bruche

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Professorship
Professor of International Management

Research areas
Emerging market multinationals, SME internationalization strategies, innovation strategies, corporate and business strategy in Asian Business Environments, company strategy and organization in the life sciences industries

Publication outlets
European Management Journal; European Journal of International Management; International Journal of Automotive Management and Technology; Competition and Change; Columbia FDI Perspectives

Most recent book
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Contact
T: +49 (0)30 85965910
E: gert.bruche@hwr-berlin.de
https://www.linkedin.com/in/gert-bruche-38b8728