Prof. Dr. Avo Schönbohm

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Professorship
Professor for General Management and Managerial Accounting

Research areas
Gamification, Digital Transformation, Intercultural Negotiations, International Capital Budgeting

Publication outlets
Journal of General Management; Polish Journal of Management Studies; Critical Perspectives on International Business; Zeitschrift für Interne Revision

Most recent book
Schönbohm, A./Urban, K.(2014): Can Gamification Close the Engagement Gap of Generation Y? A pilot study on the digital startup sector in Berlin. Logos Verlag Berlin, 2014.

Contact
T: +49 (0)30 30877-1144
E: avo.schoenbohm@hwr-berlin.de
www.avoschoenbohm.de